It takes the average reader 2 hours and 24 minutes to read Marketing Moxie for Librarians by Paula Watson-Lakamp
Assuming a reading speed of 250 words per minute. Learn more
Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
Marketing Moxie for Librarians by Paula Watson-Lakamp is 139 pages long, and a total of 36,001 words.
This makes it 47% the length of the average book. It also has 44% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 16 minutes to read Marketing Moxie for Librarians aloud.
Marketing Moxie for Librarians is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Marketing Moxie for Librarians by Paula Watson-Lakamp is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Marketing Moxie for Librarians by Paula Watson-Lakamp on Amazon click the button below.
Buy Marketing Moxie for Librarians on Amazon