It takes the average reader 9 hours and 56 minutes to read Marketing Strategy and Competitive Positioning PDF eBook by Graham Hooley
Assuming a reading speed of 250 words per minute. Learn more
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Marketing Strategy and Competitive Positioning PDF eBook by Graham Hooley is 585 pages long, and a total of 149,175 words.
This makes it 197% the length of the average book. It also has 182% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 13 hours and 35 minutes to read Marketing Strategy and Competitive Positioning PDF eBook aloud.
Marketing Strategy and Competitive Positioning PDF eBook is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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