It takes the average reader 5 hours and 4 minutes to read Marketing to the Affluent by Thomas J. Stanley
Assuming a reading speed of 250 words per minute. Learn more
The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates. Marketing to the Affluent covers: Myths and realities about the affluent Understanding what the affluent want Finding “overlooked” millionaires Positioning yourself as an expert “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch
Marketing to the Affluent by Thomas J. Stanley is 302 pages long, and a total of 76,104 words.
This makes it 102% the length of the average book. It also has 93% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 55 minutes to read Marketing to the Affluent aloud.
Marketing to the Affluent is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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