How Long to Read Marketplace Advocacy Campaigns

How Long Does it Take to Read Marketplace Advocacy Campaigns?

It takes the average reader 2 hours and 51 minutes to read Marketplace Advocacy Campaigns by Barbara Manning Miller

Assuming a reading speed of 250 words per minute. Learn more

Description

"Marketplace advocacy is often considered a controversial form of public relations/advertising as it moves beyond the traditional realm of promoting an organization's image, product, or service, into efforts to communicate an organization's position on an issue or societal concern. Marketplace advocacy campaigns differ from public service campaigns in that they not only promote a common good, but they also focus on protecting the company's market. These campaigns involve a combination of advertising and public relations techniques to inform, educate, and persuade the general public and specific stakeholder groups about the contributions of a business to society and its contribution to the economic health of the community. Despite these surface motives, they are also commonly initiated to influence a legislative outcome or public policy debate and/or reduce public calls for government intervention in corporate and industrial activities. Marketplace advocacy campaigns typically arise in response to burgeoning societal concerns that may result in low credibility and trust among various segments of an organization's audience. In recent years, marketplace advocacy campaigns have become increasingly prolific as public interest in energy and the environment have grown. ... Despite this proliferation of marketplace advocacy campaigns, there has been little professional or academic research published evaluating the potential outcomes of this form of communication on audiences. ... Given the political nature of marketplace advocacy and the potential ramifications on public policy, a quantitative assessment of stakeholder perceptions of marketplace advocacy is important for both professional and academic researchers interested in understanding the persuasive potential of marketplace advocacy."--Publisher.

How long is Marketplace Advocacy Campaigns?

Marketplace Advocacy Campaigns by Barbara Manning Miller is 167 pages long, and a total of 42,919 words.

This makes it 56% the length of the average book. It also has 52% more words than the average book.

How Long Does it Take to Read Marketplace Advocacy Campaigns Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 54 minutes to read Marketplace Advocacy Campaigns aloud.

What Reading Level is Marketplace Advocacy Campaigns?

Marketplace Advocacy Campaigns is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketplace Advocacy Campaigns?

Marketplace Advocacy Campaigns by Barbara Manning Miller is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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