It takes the average reader 2 hours and 51 minutes to read Media Convergence and the Development Strategies of Radio and Television in China by Peng Duan
Assuming a reading speed of 250 words per minute. Learn more
This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
Media Convergence and the Development Strategies of Radio and Television in China by Peng Duan is 171 pages long, and a total of 42,921 words.
This makes it 58% the length of the average book. It also has 52% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 54 minutes to read Media Convergence and the Development Strategies of Radio and Television in China aloud.
Media Convergence and the Development Strategies of Radio and Television in China is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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