It takes the average reader 1 hour and 49 minutes to read Mind Your Marketing - the Journal of World Marketing Summit by Philip Kotler
Assuming a reading speed of 250 words per minute. Learn more
In this ever-changing world, enterprises, organizations and societies are influenced and affected by several mega trends. These include digitalization, disruption which goes along with the need to transform companies through innovation and the growing importance of social responsibility. As a result, marketing too is undergoing some rapid change and must embrace these factors that shape the macro-environment of each company and organization. This year's topic of the Journal of the World Marketing Summit was therefore chosen to sensitize politics, companies, organizations, marketers, practitioners and individuals to the necessity of digital transformation and to elaborate steps on the way to digital transformation. In this issue, there are great articles that show us how we can use marketing to change our planet for the better. We wish you fascinating, suspense-packed and inspiring reading that encourages you to drive the new possibilities into the direction of the good of organizations, enterprises, economy and the entire society. Yours truly, Prof. Dr. Marc Oliver Opresnik Chief Research Officer Kotler Impact, Inc. Chief Executive Officer Kotler Business Program November 2017
Mind Your Marketing - the Journal of World Marketing Summit by Philip Kotler is 107 pages long, and a total of 27,499 words.
This makes it 36% the length of the average book. It also has 34% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 30 minutes to read Mind Your Marketing - the Journal of World Marketing Summit aloud.
Mind Your Marketing - the Journal of World Marketing Summit is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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