It takes the average reader 7 hours and 49 minutes to read Modern Marketing of Services by J. N. Jain
Assuming a reading speed of 250 words per minute. Learn more
Contents Include : Marketing Of Services: An Introduction; Managing Demand For Services; Different Aspects Of Yield Management; Understanding The Framework For Service Marketing Management; Positioning And Focusing; Knowledge Of Buyer Behaviour In Services; Customer Expectations And Identifying Customer Groups In Services; Customers Perception And The Service Quality; Building Customer Relationships; Understanding The Service Guarantees; Understanding The Different Aspects Of Service Recovery; Understanding The Complaint Management; Creating, Delivering, And Service Development And Design; Understanding The Customer Defined Service Standards; Aspects Related With Physical Evidence And The Servicescape; Focusing On Employees Role And Empowerment In Service Delivery; Focusing On Customers Role In Service Delivery; Intermediaries And Electronic Channels; The Role Of Communications In Services; Understanding Costs And Pricing Strategies; Measurement Of Benefits Of Services; Globalisation Of Marketing Of Services; Glossary.
Modern Marketing of Services by J. N. Jain is 457 pages long, and a total of 117,449 words.
This makes it 154% the length of the average book. It also has 144% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 10 hours and 41 minutes to read Modern Marketing of Services aloud.
Modern Marketing of Services is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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