It takes the average reader 2 hours and 56 minutes to read Moment of Truth by A. Bauer
Assuming a reading speed of 250 words per minute. Learn more
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization.
Moment of Truth by A. Bauer is 174 pages long, and a total of 44,196 words.
This makes it 59% the length of the average book. It also has 54% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 1 minute to read Moment of Truth aloud.
Moment of Truth is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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