How Long to Read National Party Organizations and Party Brands in American Politics

By Boris Heersink

How Long Does it Take to Read National Party Organizations and Party Brands in American Politics?

It takes the average reader 6 hours and 2 minutes to read National Party Organizations and Party Brands in American Politics by Boris Heersink

Assuming a reading speed of 250 words per minute. Learn more

Description

A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.

How long is National Party Organizations and Party Brands in American Politics?

National Party Organizations and Party Brands in American Politics by Boris Heersink is 361 pages long, and a total of 90,611 words.

This makes it 122% the length of the average book. It also has 111% more words than the average book.

How Long Does it Take to Read National Party Organizations and Party Brands in American Politics Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 15 minutes to read National Party Organizations and Party Brands in American Politics aloud.

What Reading Level is National Party Organizations and Party Brands in American Politics?

National Party Organizations and Party Brands in American Politics is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy National Party Organizations and Party Brands in American Politics?

National Party Organizations and Party Brands in American Politics by Boris Heersink is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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