It takes the average reader 5 hours and 12 minutes to read New Brand Leadership by Larry Light
Assuming a reading speed of 250 words per minute. Learn more
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.
New Brand Leadership by Larry Light is 311 pages long, and a total of 78,061 words.
This makes it 105% the length of the average book. It also has 95% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 6 minutes to read New Brand Leadership aloud.
New Brand Leadership is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
New Brand Leadership by Larry Light is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy New Brand Leadership by Larry Light on Amazon click the button below.
Buy New Brand Leadership on Amazon