How Long to Read New Consumer Culture in China

How Long Does it Take to Read New Consumer Culture in China?

It takes the average reader 2 hours and 55 minutes to read New Consumer Culture in China by Xi Liu

Assuming a reading speed of 250 words per minute. Learn more

Description

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

How long is New Consumer Culture in China?

New Consumer Culture in China by Xi Liu is 169 pages long, and a total of 43,771 words.

This makes it 57% the length of the average book. It also has 53% more words than the average book.

How Long Does it Take to Read New Consumer Culture in China Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 59 minutes to read New Consumer Culture in China aloud.

What Reading Level is New Consumer Culture in China?

New Consumer Culture in China is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy New Consumer Culture in China?

New Consumer Culture in China by Xi Liu is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy New Consumer Culture in China by Xi Liu on Amazon click the button below.