It takes the average reader 3 hours and 34 minutes to read New Methods of Market Research and Analysis by G. Scott Erickson
Assuming a reading speed of 250 words per minute. Learn more
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
New Methods of Market Research and Analysis by G. Scott Erickson is 208 pages long, and a total of 53,664 words.
This makes it 70% the length of the average book. It also has 66% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 53 minutes to read New Methods of Market Research and Analysis aloud.
New Methods of Market Research and Analysis is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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