It takes the average reader 7 hours and 10 minutes to read On Becoming a Consumer by James McNeal
Assuming a reading speed of 250 words per minute. Learn more
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.
On Becoming a Consumer by James McNeal is 430 pages long, and a total of 107,500 words.
This makes it 145% the length of the average book. It also has 131% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 9 hours and 47 minutes to read On Becoming a Consumer aloud.
On Becoming a Consumer is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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