It takes the average reader 4 hours and 17 minutes to read Optimizing Digital Strategy by Christopher Bones
Assuming a reading speed of 250 words per minute. Learn more
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.
Optimizing Digital Strategy by Christopher Bones is 249 pages long, and a total of 64,491 words.
This makes it 84% the length of the average book. It also has 79% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 52 minutes to read Optimizing Digital Strategy aloud.
Optimizing Digital Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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