How Long to Read Paul Rand

How Long Does it Take to Read Paul Rand?

It takes the average reader 4 hours and 20 minutes to read Paul Rand by Steven Heller

Assuming a reading speed of 250 words per minute. Learn more

Description

A definitive study of a pioneering figure in American graphic design. Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at 'Esquire' and 'Apparel Arts' magazines, and he designed the ground-breaking covers for the cultural journal 'Direction'. He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.

How long is Paul Rand?

Paul Rand by Steven Heller is 255 pages long, and a total of 65,025 words.

This makes it 86% the length of the average book. It also has 79% more words than the average book.

How Long Does it Take to Read Paul Rand Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 55 minutes to read Paul Rand aloud.

What Reading Level is Paul Rand?

Paul Rand is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Paul Rand?

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