It takes the average reader 2 hours and 40 minutes to read Political Polling in the Digital Age by Kirby Goidel
Assuming a reading speed of 250 words per minute. Learn more
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
Political Polling in the Digital Age by Kirby Goidel is 160 pages long, and a total of 40,000 words.
This makes it 54% the length of the average book. It also has 49% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 38 minutes to read Political Polling in the Digital Age aloud.
Political Polling in the Digital Age is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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