How Long to Read Postmodern Consumer Research

How Long Does it Take to Read Postmodern Consumer Research?

It takes the average reader 2 hours and 41 minutes to read Postmodern Consumer Research by Elizabeth C. Hirschman

Assuming a reading speed of 250 words per minute. Learn more

Description

Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.

How long is Postmodern Consumer Research?

Postmodern Consumer Research by Elizabeth C. Hirschman is 157 pages long, and a total of 40,349 words.

This makes it 53% the length of the average book. It also has 49% more words than the average book.

How Long Does it Take to Read Postmodern Consumer Research Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 40 minutes to read Postmodern Consumer Research aloud.

What Reading Level is Postmodern Consumer Research?

Postmodern Consumer Research is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Postmodern Consumer Research?

Postmodern Consumer Research by Elizabeth C. Hirschman is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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