How Long to Read Principles of Newspaper Management

How Long Does it Take to Read Principles of Newspaper Management?

It takes the average reader 8 hours to read Principles of Newspaper Management by James E. Pollard

Assuming a reading speed of 250 words per minute. Learn more

Description

PRINCIPLES OF NEWSPAPER MANAGEMENT BY JAMES E. POLLARD Associate Professor of Journalism, The Ohio State University, Formerly with the Canton, Ohio, Repository Chitlicothe, Ohio, Scioto Gazette Columbus, Ohio, Ohio State Journal the Associated Press FIRST EDITION McGRAW-HILL BOOK COMPANY, INC. EW YORK AND LONDON 1937 COPYRIGHT, 1937, BY THE McGRAW-HiLL BOOK COMPANY, INC. PRINTED IN THE UNITED STATES OF AMERICA All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission of the publishers. THE MAPLE PEESS COMPANY, YORK, PA. TO M. P. P. PREFACE The years have multiplied the problems of American newspaper management and placed a growing premium upon its basic soundness. Lately there has been a marked acceleration in both directions with new problems and with a still greater need for sound management. This was particularly true after the onset of the depression in the United States. Some newspapermen even were not fully aware of all that transpired, or, if they knew what had occurred, they were some times at a loss to account for it or to understand it. It is not strange that the layman should lack an appreciation of the importance of the business side of publishing or an understand ing of its problems. Indeed, to the lay mind, journalism invari ably means only the editorial side of publishing. Many readers, in fact, have too limited a conception of even the editorial department. As a rule, the business aspects of publishing are beyond their ken, except in a vague and general way. For newspapermen and public alike, it is important that the newspaper should be viewed as a whole. The day is past when the editorial department is sufficient unto itself, or when the advertising department can be conducted without regard for the circulation or production departments. There are no longer separate watertight compartments in the scheme of newspaper organization and management, if, indeed, there ever really were. What has been attempted here is an analysis and appraisal of the functions and workings of the daily newspaper other than editorial. Special effort has been made to note and to evaluate the changes that came about during or as a result of the depres sion. How permanent they will be can only be guessed, but there appears to be no question but that many of the effects will be lasting. This is not intended as a technical treatise on any of the sub ject matter covered, nor is it presumed that all the answers are here. This is designed, rather, to present the rounded picture of daily newspaper publishing from the standpoint of manage viii PREFACE ment. In controversial matters, such as, for example, the questions relating to advertising rates, every effort has been made to give both sides fairly. Unless otherwise indicated, the author must be responsible for such opinions and conclusions as are expressed, as well as for any errors or misstatements. No book of this sort would be possible without advice and help from many sources. Grateful acknowledgment is therefore made here to Mr. Robert E. Segal, associate publisher, the Chillicothe, Ohio, Scioto Gazette to Mr. Paul Bellamy, editor, Cleveland Plain Dealer to Mr. Charles H. Phinney, formerly composing room superintendent, Boston Transcript to Mr. O. C. Harn, managing director, Audit Bureau of Circulations to Mr. Nelson P. Poynter, former editor and publisher, Columbus Citizen to Mr.John F. Meyer, of the Inland Daily Press Association to Professor Jacob B. Taylor, chairman of the department of accounting, The Ohio State University to Dr. Felix E. Held, secretary of the College of Commerce and Administration, The Ohio State University to Mr. Henry R...

How long is Principles of Newspaper Management?

Principles of Newspaper Management by James E. Pollard is 480 pages long, and a total of 120,000 words.

This makes it 162% the length of the average book. It also has 147% more words than the average book.

How Long Does it Take to Read Principles of Newspaper Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 55 minutes to read Principles of Newspaper Management aloud.

What Reading Level is Principles of Newspaper Management?

Principles of Newspaper Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Principles of Newspaper Management?

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