How Long to Read Quantitative Models in Marketing Research

How Long Does it Take to Read Quantitative Models in Marketing Research?

It takes the average reader 3 hours and 30 minutes to read Quantitative Models in Marketing Research by Philip Hans Franses

Assuming a reading speed of 250 words per minute. Learn more

Description

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

How long is Quantitative Models in Marketing Research?

Quantitative Models in Marketing Research by Philip Hans Franses is 206 pages long, and a total of 52,736 words.

This makes it 70% the length of the average book. It also has 64% more words than the average book.

How Long Does it Take to Read Quantitative Models in Marketing Research Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 48 minutes to read Quantitative Models in Marketing Research aloud.

What Reading Level is Quantitative Models in Marketing Research?

Quantitative Models in Marketing Research is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Quantitative Models in Marketing Research?

Quantitative Models in Marketing Research by Philip Hans Franses is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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