How Long to Read R For Marketing Research and Analytics

How Long Does it Take to Read R For Marketing Research and Analytics?

It takes the average reader 8 hours and 20 minutes to read R For Marketing Research and Analytics by Chris Chapman

Assuming a reading speed of 250 words per minute. Learn more

Description

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications. The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.

How long is R For Marketing Research and Analytics?

R For Marketing Research and Analytics by Chris Chapman is 487 pages long, and a total of 125,159 words.

This makes it 164% the length of the average book. It also has 153% more words than the average book.

How Long Does it Take to Read R For Marketing Research and Analytics Aloud?

The average oral reading speed is 183 words per minute. This means it takes 11 hours and 23 minutes to read R For Marketing Research and Analytics aloud.

What Reading Level is R For Marketing Research and Analytics?

R For Marketing Research and Analytics is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy R For Marketing Research and Analytics?

R For Marketing Research and Analytics by Chris Chapman is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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