It takes the average reader 3 hours and 53 minutes to read Santa's Boardroom by Lisa S. Lee
Assuming a reading speed of 250 words per minute. Learn more
Santa's Boardroom: A Story of How a Company Built a Beloved Brand is a book that teaches the principals of branding. Set in the North Pole, the story starts when Santa's Workshop is on the brink of collapse after expanding their business beyond toys. With the help of a brand strategist, Santa and his executive team set out to turn around the Workshop. By engaging in a step-by-step branding process, the executives learn to refocus their efforts on their core consumers and build a brand-led company aligned with their consumers' needs.While told as a parable, this book is essentially a how-to on branding. These are just some of the practical lessons that you can learn alongside Santa's executive team: · What's a brand and why is it important· Why target marketing is essential and how to write a target profile· What's a consumer insight and how do you to use it to build a brand· How to create a brand blueprint and articulate a brand's promise to consumers· What are brand values and how do you craft them· How do you develop a visual brand identity for your brand · How to optimize your marketing mix to bring your brand to life Designed for marketers, product managers, strategists, designers, entrepreneurs, and anyone interested in branding, Santa's Boardroom will illuminate how one company built a beloved brand, so you can too.
Santa's Boardroom by Lisa S. Lee is 227 pages long, and a total of 58,339 words.
This makes it 77% the length of the average book. It also has 71% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 18 minutes to read Santa's Boardroom aloud.
Santa's Boardroom is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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