It takes the average reader 4 hours and 30 minutes to read Shopper Marketing by Paul Barnett
Assuming a reading speed of 250 words per minute. Learn more
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their biggest retail customer, Shopmart, calls to ask for their help in getting the category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a...
Shopper Marketing by Paul Barnett is 265 pages long, and a total of 67,575 words.
This makes it 89% the length of the average book. It also has 83% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 9 minutes to read Shopper Marketing aloud.
Shopper Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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