How Long to Read Simply Better

How Long Does it Take to Read Simply Better?

It takes the average reader 4 hours to read Simply Better by Patrick Barwise

Assuming a reading speed of 250 words per minute. Learn more

Description

Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. Customers don’t want bells and whistles and don’t care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today’s businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: • Understand what customers really value and why they buy the brands they do • Discover basic, unmet needs ripe for reliable solutions • Channel customer dissatisfaction into performance improvements • Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications • Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn’t drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary—and lasting—rewards.

How long is Simply Better?

Simply Better by Patrick Barwise is 240 pages long, and a total of 60,000 words.

This makes it 81% the length of the average book. It also has 73% more words than the average book.

How Long Does it Take to Read Simply Better Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 27 minutes to read Simply Better aloud.

What Reading Level is Simply Better?

Simply Better is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Simply Better?

Simply Better by Patrick Barwise is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Simply Better by Patrick Barwise on Amazon click the button below.