It takes the average reader 3 hours and 31 minutes to read Social Media, Organizational Identity and Public Relations by Amy Thurlow
Assuming a reading speed of 250 words per minute. Learn more
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.
Social Media, Organizational Identity and Public Relations by Amy Thurlow is 211 pages long, and a total of 52,961 words.
This makes it 71% the length of the average book. It also has 65% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 49 minutes to read Social Media, Organizational Identity and Public Relations aloud.
Social Media, Organizational Identity and Public Relations is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Social Media, Organizational Identity and Public Relations by Amy Thurlow is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Social Media, Organizational Identity and Public Relations by Amy Thurlow on Amazon click the button below.
Buy Social Media, Organizational Identity and Public Relations on Amazon