It takes the average reader 2 hours and 13 minutes to read Sports and City Marketing in European Cities by Leo van den Berg
Assuming a reading speed of 250 words per minute. Learn more
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
Sports and City Marketing in European Cities by Leo van den Berg is 129 pages long, and a total of 33,411 words.
This makes it 44% the length of the average book. It also has 41% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 2 minutes to read Sports and City Marketing in European Cities aloud.
Sports and City Marketing in European Cities is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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