It takes the average reader 5 hours and 24 minutes to read Strategic Marketing: Planning and Control by Graeme Drummond
Assuming a reading speed of 250 words per minute. Learn more
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Strategic Marketing: Planning and Control by Graeme Drummond is 322 pages long, and a total of 81,144 words.
This makes it 109% the length of the average book. It also has 99% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 23 minutes to read Strategic Marketing: Planning and Control aloud.
Strategic Marketing: Planning and Control is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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