How Long to Read Terlato Wines International

How Long Does it Take to Read Terlato Wines International?

It takes the average reader and 4 minutes to read Terlato Wines International by Alice M. Tybout

Assuming a reading speed of 250 words per minute. Learn more

Description

In 2005, a wine snob in the critically acclaimed movie Sideways denounced merlot. Subsequently, sales of merlot, including sales for Terlato's Rutherford Hill merlot, declined significantly. Students are asked to evaluate three strategies---rebranding, cutting price, and launching television advertising---that Terlato is considering to reverse this decline. The case should be used with "Student Supplement: Terlato Wines International: Background Note on the U.S. Wine Market and Terlato Wines International," Case #KEL359. Students explore the challenge of managing a brand when external factors cause a decline in category demand. They also explore the role of pricing and advertising in managing a small, luxury brand.

How long is Terlato Wines International?

Terlato Wines International by Alice M. Tybout is 4 pages long, and a total of 1,016 words.

This makes it 1% the length of the average book. It also has 1% more words than the average book.

How Long Does it Take to Read Terlato Wines International Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 5 minutes to read Terlato Wines International aloud.

What Reading Level is Terlato Wines International?

Terlato Wines International is suitable for students ages 6 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Terlato Wines International?

Terlato Wines International by Alice M. Tybout is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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