How Long to Read The 4 A's of Marketing

By Jagdish Sheth

How Long Does it Take to Read The 4 A's of Marketing?

It takes the average reader 3 hours and 47 minutes to read The 4 A's of Marketing by Jagdish Sheth

Assuming a reading speed of 250 words per minute. Learn more

Description

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing...

How long is The 4 A's of Marketing?

The 4 A's of Marketing by Jagdish Sheth is 224 pages long, and a total of 56,896 words.

This makes it 76% the length of the average book. It also has 70% more words than the average book.

How Long Does it Take to Read The 4 A's of Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 10 minutes to read The 4 A's of Marketing aloud.

What Reading Level is The 4 A's of Marketing?

The 4 A's of Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The 4 A's of Marketing?

The 4 A's of Marketing by Jagdish Sheth is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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