How Long to Read The Agile Marketer

How Long Does it Take to Read The Agile Marketer?

It takes the average reader 4 hours to read The Agile Marketer by Roland Smart

Assuming a reading speed of 250 words per minute. Learn more

Description

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.

How long is The Agile Marketer?

The Agile Marketer by Roland Smart is 240 pages long, and a total of 60,000 words.

This makes it 81% the length of the average book. It also has 73% more words than the average book.

How Long Does it Take to Read The Agile Marketer Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 27 minutes to read The Agile Marketer aloud.

What Reading Level is The Agile Marketer?

The Agile Marketer is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Agile Marketer?

The Agile Marketer by Roland Smart is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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