How Long to Read The Brand Innovation Manifesto

How Long Does it Take to Read The Brand Innovation Manifesto?

It takes the average reader 6 hours and 4 minutes to read The Brand Innovation Manifesto by John Grant

Assuming a reading speed of 250 words per minute. Learn more

Description

The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

How long is The Brand Innovation Manifesto?

The Brand Innovation Manifesto by John Grant is 356 pages long, and a total of 91,136 words.

This makes it 120% the length of the average book. It also has 111% more words than the average book.

How Long Does it Take to Read The Brand Innovation Manifesto Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 18 minutes to read The Brand Innovation Manifesto aloud.

What Reading Level is The Brand Innovation Manifesto?

The Brand Innovation Manifesto is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Brand Innovation Manifesto?

The Brand Innovation Manifesto by John Grant is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy The Brand Innovation Manifesto by John Grant on Amazon click the button below.