It takes the average reader 5 hours and 39 minutes to read The Functional Foods Revolution by Michael Heasman
Assuming a reading speed of 250 words per minute. Learn more
Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.
The Functional Foods Revolution by Michael Heasman is 334 pages long, and a total of 84,836 words.
This makes it 113% the length of the average book. It also has 104% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 43 minutes to read The Functional Foods Revolution aloud.
The Functional Foods Revolution is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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