It takes the average reader 5 hours and 28 minutes to read The IMC Case Book by Susan Jones
Assuming a reading speed of 250 words per minute. Learn more
More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Kentucky Speedway, U.S.S. Midway, Washington Redskins, and Williamsburg Tourism. It also introduces some fascinating lesser-known organizations such as BowTie Cause, HABLAME Mobile and You Brew. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation.
The IMC Case Book by Susan Jones is 318 pages long, and a total of 82,044 words.
This makes it 107% the length of the average book. It also has 100% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 28 minutes to read The IMC Case Book aloud.
The IMC Case Book is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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