It takes the average reader 3 hours and 49 minutes to read The Leadership Imperative by Andrew Spencer
Assuming a reading speed of 250 words per minute. Learn more
This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as well as external factors such as culture and the digital divide. In addition to external and firm factors, personal factors such as ownership and leadership are explored at various stages of adoption. The findings indicate that the role of leadership is much more significant than has been previously posited, and this book therefore recommends a new theoretical model with practical implications for determining technology adoption.
The Leadership Imperative by Andrew Spencer is 225 pages long, and a total of 57,375 words.
This makes it 76% the length of the average book. It also has 70% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 13 minutes to read The Leadership Imperative aloud.
The Leadership Imperative is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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