How Long to Read The Marketing Research Guide

How Long Does it Take to Read The Marketing Research Guide?

It takes the average reader 7 hours and 31 minutes to read The Marketing Research Guide by Robert E Stevens

Assuming a reading speed of 250 words per minute. Learn more

Description

Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.

How long is The Marketing Research Guide?

The Marketing Research Guide by Robert E Stevens is 444 pages long, and a total of 112,776 words.

This makes it 150% the length of the average book. It also has 138% more words than the average book.

How Long Does it Take to Read The Marketing Research Guide Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 16 minutes to read The Marketing Research Guide aloud.

What Reading Level is The Marketing Research Guide?

The Marketing Research Guide is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Marketing Research Guide?

The Marketing Research Guide by Robert E Stevens is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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