How Long to Read The Multichannel Challenge

How Long Does it Take to Read The Multichannel Challenge?

It takes the average reader 4 hours and 3 minutes to read The Multichannel Challenge by Hugh Wilson

Assuming a reading speed of 250 words per minute. Learn more

Description

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy. • Shows how, with the internet and call centre alongside existing resellers, and with sales forces channel management and integration a critical activity, you can employ channel management to maximise the success of your channel strategy • Based on IBM's worldwide experience and the huge research reach of Cranfield this practical guide is authoritative, full of major international cases, guiding you to easy implementation • From strategy to metrics the book shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation

How long is The Multichannel Challenge?

The Multichannel Challenge by Hugh Wilson is 242 pages long, and a total of 60,984 words.

This makes it 82% the length of the average book. It also has 75% more words than the average book.

How Long Does it Take to Read The Multichannel Challenge Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 33 minutes to read The Multichannel Challenge aloud.

What Reading Level is The Multichannel Challenge?

The Multichannel Challenge is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Multichannel Challenge?

The Multichannel Challenge by Hugh Wilson is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy The Multichannel Challenge by Hugh Wilson on Amazon click the button below.