How Long to Read The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions

How Long Does it Take to Read The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions?

It takes the average reader 4 hours and 1 minute to read The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein

Assuming a reading speed of 250 words per minute. Learn more

Description

Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services. In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages—supply related, demand related, time related or limited edition—affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences. For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.

How long is The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions?

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein is 241 pages long, and a total of 60,491 words.

This makes it 81% the length of the average book. It also has 74% more words than the average book.

How Long Does it Take to Read The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 30 minutes to read The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions aloud.

What Reading Level is The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions?

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions?

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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