It takes the average reader 5 hours and 30 minutes to read The Predictive Postcode by Richard Webber
Assuming a reading speed of 250 words per minute. Learn more
It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.
The Predictive Postcode by Richard Webber is 319 pages long, and a total of 82,621 words.
This makes it 108% the length of the average book. It also has 101% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 31 minutes to read The Predictive Postcode aloud.
The Predictive Postcode is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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