How Long to Read The Psychology of Marketing

How Long Does it Take to Read The Psychology of Marketing?

It takes the average reader 7 hours and 10 minutes to read The Psychology of Marketing by Alexander Unger

Assuming a reading speed of 250 words per minute. Learn more

Description

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: • Cognition theories. • Personality, perception and memory. • Motivation and emotion. • Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

How long is The Psychology of Marketing?

The Psychology of Marketing by Alexander Unger is 424 pages long, and a total of 107,696 words.

This makes it 143% the length of the average book. It also has 132% more words than the average book.

How Long Does it Take to Read The Psychology of Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 48 minutes to read The Psychology of Marketing aloud.

What Reading Level is The Psychology of Marketing?

The Psychology of Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Psychology of Marketing?

The Psychology of Marketing by Alexander Unger is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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