How Long to Read The Roots and Uses of Marketing Knowledge

How Long Does it Take to Read The Roots and Uses of Marketing Knowledge?

It takes the average reader 3 hours and 59 minutes to read The Roots and Uses of Marketing Knowledge by Terry Smith

Assuming a reading speed of 250 words per minute. Learn more

Description

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.

How long is The Roots and Uses of Marketing Knowledge?

The Roots and Uses of Marketing Knowledge by Terry Smith is 235 pages long, and a total of 59,925 words.

This makes it 79% the length of the average book. It also has 73% more words than the average book.

How Long Does it Take to Read The Roots and Uses of Marketing Knowledge Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 27 minutes to read The Roots and Uses of Marketing Knowledge aloud.

What Reading Level is The Roots and Uses of Marketing Knowledge?

The Roots and Uses of Marketing Knowledge is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Roots and Uses of Marketing Knowledge?

The Roots and Uses of Marketing Knowledge by Terry Smith is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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