How Long to Read The Selfish Brain

How Long Does it Take to Read The Selfish Brain?

It takes the average reader 5 hours and 24 minutes to read The Selfish Brain by Richard McKenzie

Assuming a reading speed of 250 words per minute. Learn more

Description

In The Selfish Brain, which has been written with non-economists in mind, expands on Richard McKenzie's development of "brain-centric economics," which provides a new way of assessing and reconciling (albeit partially) the growing conflict between conventional or neoclassical economics (represented by the work of Nobel Laureates Milton Friedman and Gary Becker) and behavioral economics (represented by the work of Nobel Laureates Daniel Kahneman and Richard Thaler). In the book, McKenzie uses conventional economic analytics to explain how and why many behaviorists' findings of widespread decision "irrationalities" and "biases" have a rational foundation. He is also able to develop many economic insights that conventional economists have missed, for example, how the gains from open trade are greater than Adam Smith and his followers have realized. He accomplishes such ends by first recognizing that the human brain, while powerful, is the one of the scarcest of all resources in the universe and by realizing that the brain faces a serious economic problem, that of allocating as carefully and judiciously as it can its limited mental resources to achieve its most valuable ends. The human brain is seen as the ultimate seat of rational decision making. Adam Smith famously wrote that people have a "propensity to truck, barter, and exchange," without giving a source of the propensity. McKenzie provides the source, the brain's scarcity problem. The brain seeks to accommodate its excess demands by seeking to specialize in its decision making and then searching out trades. Richard McKenzie, who has published widely, is the Walter B. Gerken Professor of Economics (ret.) in the Merage School of Business at the University of California, Irvine.

How long is The Selfish Brain?

The Selfish Brain by Richard McKenzie is 322 pages long, and a total of 81,144 words.

This makes it 109% the length of the average book. It also has 99% more words than the average book.

How Long Does it Take to Read The Selfish Brain Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 23 minutes to read The Selfish Brain aloud.

What Reading Level is The Selfish Brain?

The Selfish Brain is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Selfish Brain?

The Selfish Brain by Richard McKenzie is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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