How Long to Read The Sense and Nonsense of Consumer Product Testing

How Long Does it Take to Read The Sense and Nonsense of Consumer Product Testing?

It takes the average reader 1 hour and 2 minutes to read The Sense and Nonsense of Consumer Product Testing by Priya Raghubir

Assuming a reading speed of 250 words per minute. Learn more

Description

The Sense and Nonsense of Consumer Product Testing reviews the classic issue of product taste testing based on recent advancements made in psychology, neuroscience, and marketing, on how sensory cues affect product judgments. The authors: examine the implications that the five different sensory modalities (the olfactory, auditory, tactile, gustatory and visual systems) interact with each other, rather than exert independent influences, to define a customer's experience; propose that since consumers are unaware of the influence of a range of stimuli on their judgments and experience, they cannot explicate them, creating methodological challenges for managers to collect valid and reliable consumer insights regarding the consumers' experience; propose that the methodological paradigm of taste testing can be used to examine the effect of strategic and tactical marketing mix decisions. The goal of this monograph is to use the taste-test as a paradigm to understand how consumers make a range of sensory decisions combining intrinsic product information with the information available in the environment -- specifically the research testing context. The Sense and Nonsense of Consumer Product Testing yields reliable insights for managers that would be elusive using standard survey techniques, and adds to the nascent, but growing, literature in marketing on how sensory product experience is multi-modal.

How long is The Sense and Nonsense of Consumer Product Testing?

The Sense and Nonsense of Consumer Product Testing by Priya Raghubir is 62 pages long, and a total of 15,624 words.

This makes it 21% the length of the average book. It also has 19% more words than the average book.

How Long Does it Take to Read The Sense and Nonsense of Consumer Product Testing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 25 minutes to read The Sense and Nonsense of Consumer Product Testing aloud.

What Reading Level is The Sense and Nonsense of Consumer Product Testing?

The Sense and Nonsense of Consumer Product Testing is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Sense and Nonsense of Consumer Product Testing?

The Sense and Nonsense of Consumer Product Testing by Priya Raghubir is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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