How Long to Read The Strategic Marketing of Science, Technology, and Medical Journals

How Long Does it Take to Read The Strategic Marketing of Science, Technology, and Medical Journals?

It takes the average reader 3 hours and 10 minutes to read The Strategic Marketing of Science, Technology, and Medical Journals by Albert N. Greco

Assuming a reading speed of 250 words per minute. Learn more

Description

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model.

How long is The Strategic Marketing of Science, Technology, and Medical Journals?

The Strategic Marketing of Science, Technology, and Medical Journals by Albert N. Greco is 186 pages long, and a total of 47,616 words.

This makes it 63% the length of the average book. It also has 58% more words than the average book.

How Long Does it Take to Read The Strategic Marketing of Science, Technology, and Medical Journals Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 20 minutes to read The Strategic Marketing of Science, Technology, and Medical Journals aloud.

What Reading Level is The Strategic Marketing of Science, Technology, and Medical Journals?

The Strategic Marketing of Science, Technology, and Medical Journals is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Strategic Marketing of Science, Technology, and Medical Journals?

The Strategic Marketing of Science, Technology, and Medical Journals by Albert N. Greco is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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