How Long to Read The Strategy of Global Branding and Brand Equity

How Long Does it Take to Read The Strategy of Global Branding and Brand Equity?

It takes the average reader 4 hours and 28 minutes to read The Strategy of Global Branding and Brand Equity by Alvin Lee

Assuming a reading speed of 250 words per minute. Learn more

Description

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price...

How long is The Strategy of Global Branding and Brand Equity?

The Strategy of Global Branding and Brand Equity by Alvin Lee is 264 pages long, and a total of 67,056 words.

This makes it 89% the length of the average book. It also has 82% more words than the average book.

How Long Does it Take to Read The Strategy of Global Branding and Brand Equity Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 6 minutes to read The Strategy of Global Branding and Brand Equity aloud.

What Reading Level is The Strategy of Global Branding and Brand Equity?

The Strategy of Global Branding and Brand Equity is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Strategy of Global Branding and Brand Equity?

The Strategy of Global Branding and Brand Equity by Alvin Lee is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy The Strategy of Global Branding and Brand Equity by Alvin Lee on Amazon click the button below.