It takes the average reader 1 hour and 58 minutes to read The What, How, and Why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape Ad Response by Dr. Robert C. Worstell
Assuming a reading speed of 250 words per minute. Learn more
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real...
The What, How, and Why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape Ad Response by Dr. Robert C. Worstell is 116 pages long, and a total of 29,696 words.
This makes it 39% the length of the average book. It also has 36% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 42 minutes to read The What, How, and Why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape Ad Response aloud.
The What, How, and Why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape Ad Response is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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