It takes the average reader 8 hours and 27 minutes to read The Why of the Buy by Patricia M Rath
Assuming a reading speed of 250 words per minute. Learn more
We Are All Consumers - Why Is Consumer Behavior Important to the Fields of Fashion and Design? - Consumer Behavior, Marketing, and Fashion: A Working Relationship Internal Factors Influence Fashion Consumers - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - Attitude and the Fashion Consumer - Personality and the Fashion Consumer External Factors Influence Fashion Consumers - Age, Family, and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics, Psychographics, and the Fashion Consumer How Fashion Marketers Communicate And Consumers Decide - How Marketers Obtain and Use Consumer Information - Decision Making - How Fashion Consumers Buy - The Use of Fashion Goods by Organizations - Global Consumers of Fashion and Design Fashion Consumers And Responsible Citizenship - Ethics and Social Responsibility - The Role of Government - Chapter-opening vignettes place the chapter topics in real world settings for students to understand how theory derives from actual consumer behavior - Case studies at end of each unit provide further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry - "Point of View" and "Special Focus" sidebars highlight timely topics and cover aspects of consumer behavior, marketing applications, and business profiles throughout the text - "Let's Talk" features within the text of each chapter encourages students to relate the topic to their own experience and observations - Instructor's Guide provides suggestions for planning the course and using the text in theclassroom - PowerPoint Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms
The Why of the Buy by Patricia M Rath is 496 pages long, and a total of 126,976 words.
This makes it 167% the length of the average book. It also has 155% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 11 hours and 33 minutes to read The Why of the Buy aloud.
The Why of the Buy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
The Why of the Buy by Patricia M Rath is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy The Why of the Buy by Patricia M Rath on Amazon click the button below.
Buy The Why of the Buy on Amazon