It takes the average reader 1 hour and 8 minutes to read Theory of the Hashtag by Andreas Bernard
Assuming a reading speed of 250 words per minute. Learn more
This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate. Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing – two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
Theory of the Hashtag by Andreas Bernard is 67 pages long, and a total of 17,219 words.
This makes it 23% the length of the average book. It also has 21% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 1 hour and 34 minutes to read Theory of the Hashtag aloud.
Theory of the Hashtag is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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