It takes the average reader 4 hours and 3 minutes to read Twenty-six Ways of Looking at a BlackBerry by John Simmons
Assuming a reading speed of 250 words per minute. Learn more
Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous. 'Business-speak' undermines the communication objectives of brands as they try to move beyond respect to 'love'. This is now seen more and more as the imperative for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a basic example of business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations. A unique and entertaining approach to business writing with some great advice to impart to help you get the most out of writing for business.
Twenty-six Ways of Looking at a BlackBerry by John Simmons is 242 pages long, and a total of 60,984 words.
This makes it 82% the length of the average book. It also has 75% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 33 minutes to read Twenty-six Ways of Looking at a BlackBerry aloud.
Twenty-six Ways of Looking at a BlackBerry is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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