It takes the average reader 4 hours and 42 minutes to read Understanding Singaporeans by Kau Ah Keng
Assuming a reading speed of 250 words per minute. Learn more
' This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc. Contents: Introduction and Research MethodologyValue OrientationsPersonal Values and Life AspirationsLife SatisfactionMedia HabitsLeisure ActivitiesInternet Usage and BehaviorClustering of SingaporeansSuccessful Ageing in SingaporeYoung Adult Singaporeans Readership: Policy planners; business strategy developers; undergraduates, graduate students and instructors; general public. Keywords:Values;Lifestyles;Aspirations;Consumption Behaviors;Singaporeans;Elderly;Young AdultsReviews:“To provide an added measure of richness and depth of understanding the values and lifestyles of the participants, semi-structured interviews were used as a complementary research tool. Two demographic segments representing both ends of the age spectrum, that is, the elderly and the young adults were selected for these interviews. The choice of these two age groups has added interesting relevance to the findings. As the Singapore population is ageing, it is timely to know the issues and concerns of the elderly. On the other extreme, the young adults face a new set of challenges living in a globalized and competitive world.”Tan Chwee Huat National University of Singapore “For researchers and scholars, the study can serve as a springboard for further investigations into the fundamental changes in the value system that may incorporate new measurement dimensions … To policy makers the book makes numerous recommendations that not only have foresight but also are practical. It also suggests further areas of research for the policy making bodies.”Charles Yang Chairman, Uni-Net International, Inc. “This book by Prof Kau Ah Keng and his team has brought to the readers an excellent literature using all the modern, classical tools of social research … To anyone who is interested in understanding what makes a Singaporean ‘tick’, this book will be the place to go to … To the practising market researcher, in particular, this book offers an excellent opportunity to review his/her current market research methodologies, data analysis and reporting practices.”Dr Wong Toon Quee Managing Director Precision Research Pte Ltd '
Understanding Singaporeans by Kau Ah Keng is 276 pages long, and a total of 70,656 words.
This makes it 93% the length of the average book. It also has 86% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 26 minutes to read Understanding Singaporeans aloud.
Understanding Singaporeans is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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