How Long to Read Value-based Marketing

How Long Does it Take to Read Value-based Marketing?

It takes the average reader 6 hours and 20 minutes to read Value-based Marketing by Peter Doyle

Assuming a reading speed of 250 words per minute. Learn more

Description

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age

How long is Value-based Marketing?

Value-based Marketing by Peter Doyle is 380 pages long, and a total of 95,000 words.

This makes it 128% the length of the average book. It also has 116% more words than the average book.

How Long Does it Take to Read Value-based Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 39 minutes to read Value-based Marketing aloud.

What Reading Level is Value-based Marketing?

Value-based Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Value-based Marketing?

Value-based Marketing by Peter Doyle is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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