How Long to Read When Ads Work

How Long Does it Take to Read When Ads Work?

It takes the average reader 3 hours and 53 minutes to read When Ads Work by John Philip Jones

Assuming a reading speed of 250 words per minute. Learn more

Description

The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates...

How long is When Ads Work?

When Ads Work by John Philip Jones is 232 pages long, and a total of 58,464 words.

This makes it 78% the length of the average book. It also has 71% more words than the average book.

How Long Does it Take to Read When Ads Work Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 19 minutes to read When Ads Work aloud.

What Reading Level is When Ads Work?

When Ads Work is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy When Ads Work?

When Ads Work by John Philip Jones is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy When Ads Work by John Philip Jones on Amazon click the button below.